The following is an excerpt from my forthcoming e-book - Advanced Sales for Wedding Photographers. The book will focus on getting photographers to take a holistic approach to sales starting with their presentation and ending at their pitch. This is the first chapter, that emphasizes the importance of sales in the wedding business.
In the last book we tried to make sales a little less intimidating for photographers. It isn’t enough to not be frightened by sales, successful wedding photographers need to embrace sales and their identity as salespeople.
Like it or not, the moment you put out your shingle as a photographer you became a businessperson. That means it isn’t just your job to take pictures, it’s your job to keep the lights on, make sure everyone gets paid, manage customers and a thousand and one other things that make sure that business can survive.