I have had essentially one piece of advice from a fellow professional photographer since I put out my shingle. After looking over my Web site, my would-be mentor simply said "raise your prices."
Naturally I was hesitant. I had just started up this business in the middle of summer (really not the best time to get into wedding photography) and was struggling to find clients willing to take a chance since one or two weddings on a Web site can't be all that reassuring. At the beginning of September I changed my mind on that.